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Why people buy jewellery on dhanteras?  People buy jewellery on dhanteras because : Most Hindu families prefer purchasing gold during Diwali, purchasing gold and any jewellery during Diwali is religiously significant as buying gold during Diwali and Dhanteras is considered auspicious.  The ritual of buying gold or any jewellery during Diwali and Dhanteras is equivalent of inviting Lakshmi, the goddess of wealth and prosperity at home. Apart from jewellery, the most preferred item to purchase during diwali are gold & silver coins.  Auspicious time to buy gold and jewellery :                In India, gold coins are specially molded for diwali with goddess Lakshmi embossed on the front and her symbol shree embossed at the other side of the coin.  In other coin, both goddess Lakshmi and Lord ganesh and optionally goddess saraswati, are embossed on ...
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