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Why people buy jewellery on dhanteras? 

People buy jewellery on dhanteras because :


  • Most Hindu families prefer purchasing gold during Diwali, purchasing gold and any jewellery during Diwali is religiously significant as buying gold during Diwali and Dhanteras is considered auspicious. 

The ritual of buying gold or any jewellery during Diwali and Dhanteras is equivalent of inviting Lakshmi, the goddess of wealth and prosperity at home. Apart from jewellery, the most preferred item to purchase during diwali are gold & silver coins. 

Auspicious time to buy gold and jewellery :
          
  •     In India, gold coins are specially molded for diwali with goddess Lakshmi embossed on the front and her symbol shree embossed at the other side of the coin. 

In other coin, both goddess Lakshmi and Lord ganesh and optionally goddess saraswati, are embossed on gold coins. 

Like other important activities the Hindus prefer to follow muhurta that is auspicious time to purchase gold during diwali. 
The Pushya Nakshatra day and dhanteras are the two most auspicious days when most of the gold and jewellery purchasing occurs during diwali Festivity.

Significance of buying gold or any jewellery during dhanteras :

  • The significance is that if you buy something of gold or any silver jewellery or buy idols of Lord Ganesha or Goddess Lakshmi, then there will be prosperity in the year ahead. 

What is Dhanteras :
     
  •    According to the Hindu calendar Dhanteras falls on the 13th day of Krishna Paksha or Dark fortnight = new moon and full moon and the month of Kartik That is why it is called Dhanteras. 

On the day of dhanteras, Hindus worship goddess Laxmi because Laxmi Ji is the goddess of wealth. Many Hindus also worship Lord Kuber along with goddess Lakshmi because it is thought that these will double the benefits of prayers. 

Dhanteras also has great significance along with Diwali. There are many mythological stories attached to Diwali: 

Story 1:- On the day Dhan-Trayodasi goddess Lakshmi came out during the churning of the ocean therefore Goddess Lakshmi is worshipped on the day of Trayodasi. 


  • It is believed that new "dhan" (wealth) or some form of precious metal is a sign of good luck. In modern times, dhanteras have come to be known as the most auspicious occasion for buying gold, silver and other metals especially kitchenware.. 

Gold is one of the most loved precious metals in India. The love for gold in India is evident as the country recently surpassed China to be the largest importer of gold. 

  • The metal holds a great sentimental value for the people in the country. An integral part of Indian tradition, buying jewellery and gold is considered auspicious during festivals such as Makar Sankranti, Gudi Padwa, Navratri, Dussehra,, Akshaya Tritiya, Dhanteras or Diwali etc. 




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